WW II 'We Can Do It' aka 'Rosie the Riveter' Poster

This is the "Rosie the Riveter" poster, the most famous of the posters created during World War II to encourage women to find a place in war production. The idea of "Rosie the Riveter" was firmly established by this image.

The original poster was designed by J. Howard Miller on behalf of the Westinghouse Electric and Manufacturing Company and issued by the War Production Co-Ordinating Committee circa 1943. The image was inspired by Geraldine Hoff Doyle, a World War II factory worker in Ann Arbor, MI, who appeared in a wire-service photo wearing a polka-dot bandana over her hair as she was operating a metal-stamping machine in 1942.

Another woman, Rose Will Monroe, was most closely associated with "Rosie the Riveter." Monroe was a riveter who helped build B-24 Liberator and B-29 Superfortress bombers at the Ford Willow Run aircraft plant in Ypsilanti, MI. She was selected to represent all American factory women in films and rallys promoting war bonds and war production.

Although originally distinct and based on different women, over time, the "Rosie the Riveter" concept and the "We Can Do It" poster became merged.

On Veteran's Day 1998, women's contributions during World War II were honored with a new postage stamp. The "Women Support War Effort" stamp honors the more than 300,000 women who took defense industry jobs during World War II. The stamp depicts this famous poster of "Rosie the Riveter".

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