This poster was issued in 1941 by the U.S. Office for Emergency Management, Division of Information as one in a series devoted to promoting conservation of materials that were vital to the war effort. Rubber was particularly critical since the Japanese controlled areas in Southeast Asia and the East Indies that were former sources of natural rubber.
The straightforward but striking poster illustrates its message with a large tire plus a military tractor-towed M-2 "Long Tom" 155mm field artillery gun superimposed. The Long Tom could fire a 95 pound shell over 15 miles with high accuracy.
The lower area of the poster says: "Your part--get the most out of your tires, ask attendant to tell you how." The poster was printed by the U.S. Government Printing Office.
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