WW II 'They've Got More Important Places to Go Than You' Poster
This very interesting poster of a jeep full of soldiers was designed by Walter Richards and was issued by the Office for Emergency Management, Division of Information in 1942. The message "Save Rubber Check Your Tires Now" reflected the critical shortage of natural rubber for tires and other uses that developed since the Japanese controlled former sources of rubber in Southeast Asia and the East Indies.
The poster was inspired by photos such as this one showing testing of a Bantam jeep.
The poster was widely distributed, especially to service stations and other locations where civilian tires might be on people's minds.
Billy Evans turns in some old rubber to the Atlantic filling station of L.E. Wadman, 1603 Pennsylvania Avenue, Wilmington, DE, 15 June 1942. The location is a car dealership in 2011. Image courtesy of the Delaware Public Archives.